The Electricity Company of Ghana (ECG) Limited has introduced its first-ever Infomercial System.
The system, launched by the Acting Managing Director of ECG, Mr. David Boadi Asamoah, is part of ECG’s transformative strategy to connect more closely with Ghanaians, enhancing communication and transparency.
Speaking at the launch in Kwabenya near Accra, Mr. Asamoah highlighted the Infomercial System’s role in reshaping ECG’s service approach, focusing on operational excellence, customer satisfaction, and digital innovation.
“Today, we launch the first-ever Infomercial System for the Electricity Company of Ghana, a pivotal component in our transformational agenda to reshape how we serve and connect with the people of Ghana,” he stated.
Boosting public education and engagement
The new Infomercial System will educate the public about the ECG PowerApp, which provides convenient access to services like bill viewing and fault reporting, as well as information about ECG call centers.
The system’s informative content is designed to close communication gaps and build trust, allowing customers to make informed energy choices and quickly address concerns.
“Our infomercials will enhance the customer experience and serve as a platform to educate the public on critical topics like fault reporting and safe energy use,” Mr. Asamoah said.
He added that the initiative aligns with ECG’s commitment to deliver safe, reliable, and sustainable electricity to households and businesses across Ghana.
Real-time information
With regular and accessible updates, the Infomercial System aims to bring transparency to ECG’s processes and services.
“This is about building a relationship based on trust,” Mr. Asamoah emphasized, “empowering our customers to make informed decisions about their energy use and responding to their questions and concerns in a timely and effective manner.”
Recognizing team efforts in ECG’s transformation
Mr. Asamoah extended his gratitude to the ECG Infomercial Committee and the Enterprise Change Management Division, who led this project from concept to execution.
He encouraged ECG customers to engage with the platform and to be part of this transformative journey, noting, “Your trust is essential to our success, and we are here to serve you better than ever before.”
ECG’s vision for a transparent and resilient future
With the launch of the Infomercial System, ECG sets the stage for a future of greater connectivity and transparency, reinforcing the company’s mission to serve the public efficiently.
Echoing this sentiment, Kwabenya District Manager Mr. Kwesi Ahmed Adams emphasized ECG’s broader transformational efforts, while General Manager of Enterprise Change Management, Madam Anita Rich-Blay, expressed optimism that the new system would provide up-to-date information, enhance customer service, and strengthen ECG’s relationship with the public.
