By Priscilla Tetteh (UniMAC-IJ, afiacilla2001@gmail.com)
Social media has become an integral part of the daily lives of Ghanaian youth. It has numerous benefits and opportunities that the youth can harness for their development. However, it also has its challenges and negative impacts that need to be addressed. This article explores the impact of social media on Ghanaian youth, highlighting the opportunities and challenges.
Social media has come a long way in its evolution. Initially, platforms like MySpace and Friendster paved the way for connecting with others online. Then, Facebook revolutionized social networking by focusing on real identities. Later, Twitter introduced microblogging, limiting posts to 280 characters. Instagram made sharing photos and videos popular, while Snapchat brought temporary content sharing. Nowadays, platforms like TikTok focus on short-form video content. The evolution continues with new features, algorithms, and trends shaping how we interact online.
Social media’s evolution reflects the ever-changing technological landscape and our evolving communication needs. It’s safe to say that social media will continue to develop and transform in the years to come.
Unlike traditional media, where content is created by a select few, social media platforms allow users to create and share their own content, including text posts, photos, and videos.
Its platforms enable users to connect with friends, family, and acquaintances, as well as build new relationships with people who share similar interests.
Social media is generally open to anyone with an internet connection, and users are encouraged to participate in conversations, share their opinions, and interact with others’ content.
Social media allows for instant communication and updates, making it a valuable tool for sharing news and information in real-time.
When we talk about the impact of social media in our community, it’s countless and it doesn’t only rest on negative aspects but also it has its own good side
We live in a world where now social media generated income for people for example; Partnering with brands to create content that promotes their products or services to your followers, promote other companies’ products and earn a commission on sales generated through your unique affiliate link, Social media platform also showcase and sell one’s own products or services, Create and sell exclusive content, such as tutorials, ebooks, or memberships, to your followers.
Many Ghanaians have experienced online harassment, bullying, and trolling, which can have serious emotional consequences.
In an interview with Mr. Evans Adjokatse, a Journalist with Athletics Africa, he says, Social media has evolved with more interactive features, advanced algorithms, increased video content, and integration with e-commerce in the modern era. Platforms have expanded their roles in news dissemination, activism, and virtual communities.
He also added that social media has its Harms and Goods which are inevitable. Social media has both positive and negative impacts on youth. It can lead to cyberbullying,
mental health issues, addiction, and exposure to misinformation. Social media can enhance national improvement by fostering connectivity, providing educational resources, promoting small businesses, and facilitating civic engagement.
So generally, while social media has its challenges, its potential for positive societal impact is significant if used responsibly.
Social media addiction is a growing concern in Ghana, with many people spending hours a day on social media, neglecting important responsibility
Social media has made it easier for scammers to target victims, with many Ghanaians falling prey to online fraud and scams.
It negatively impacts relationships, as people spend more time interacting with their devices than with family and friends. This takes about the era of family bonding and love away from users.
The constant exposure to unrealistic beauty standards on social media can lead to body dissatisfaction and low self-esteem. This leads to the showcase of highlight reels of others’ lives, leading to unrealistic comparisons and a distorted view of reality.
These issues can have serious emotional and psychological consequences, including depression, anxiety, and low self-esteem. It’s essential for individuals and society as a whole to be aware of these risks and take steps to mitigate them.
By acknowledging and addressing these concerns, we can work towards creating a healthier and more positive online environment for everyone.
