The Ghana Tourism Authority (GTA), in collaboration with the Ministry of Tourism, Culture, and Creative Arts (MOTCCA), has officially launched the 2025 Heritage Month, a flagship initiative aimed at celebrating Ghana’s cultural heritage, promoting domestic tourism, and strengthening the creative arts industry.
The launch event took place on Monday, March 3, 2025, at Labadi Beach Hotel in Accra, bringing together key players in the tourism and hospitality sectors, including members of the Ghana Tourism Federation (GHATOF), the Ghana Hotels Association, industry leaders, and media representatives.
Heritage Month, observed every March, highlights Ghana’s cultural wealth through festivals, traditional cuisine, arts, crafts, and music. Coinciding with the country’s Independence Day celebrations on March 6, the initiative reinforces national pride while boosting tourism-related economic activities.
At the launch, Deputy CEO of the Ghana Tourism Authority, Gilbert Abeiku Aggrey, outlined the initiative’s core objectives: raising awareness of Ghana’s cultural identity through music, arts, food, and festivals; promoting locally made products and services to enhance the global competitiveness of the creative arts industry; attracting investments by showcasing the cultural and economic potential of Ghana’s regions and districts; strengthening national unity through shared cultural experiences; and driving domestic tourism through campaigns such as “Experience Ghana, Share Ghana” and “See Ghana, Eat Ghana, Wear Ghana, Feel Ghana.”
CEO of the Ghana Tourism Authority, Maame Efua Houadjeto, urged tourism and hospitality businesses to incorporate Ghanaian culture into their operations by prioritizing local dishes and beverages. She also encouraged tour operators to develop cultural and historical travel packages. Emphasizing the role of music in preserving Ghana’s identity, she called on the Musicians Union of Ghana (MUSIGA) to promote highlife and traditional rhythms and urged Ghanaians to support the “Wear Ghana” campaign to boost the local textile industry and empower artisans and designers.
A key highlight of the 2025 Heritage Month is its alignment with the government’s “Black Star Experience,” an initiative aimed at positioning Ghana as Africa’s top destination for the global diaspora. This program will feature immersive cultural, historical, and creative arts experiences, developed in collaboration with the private sector, diplomatic missions, and government agencies. Planned activities include street carnivals, film screenings, fashion festivals, food fairs, theatrical performances, and domestic tourism campaigns, as well as Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism to diversify Ghana’s tourism sector.
“We are thrilled to announce that, as part of Heritage Month and in line with The Black Star Experience, the Ghana Tourism Authority will host a Food and Cultural Fair to showcase indigenous Ghanaian cuisine,” Houadjeto revealed. “The event is scheduled for March 14, 2025, at the Kwame Nkrumah Memorial Park, in partnership with the Chefs Association, Traditional Caterers, Indigenous Caterers, and the Heritage Food and Drinks Association.”
The 2025 Heritage Month calendar is packed with events celebrating Ghana’s cultural vibrancy. Some key activities include Ghana Music Month, a tribute to Ghana’s rich musical heritage; the Heritage Caravan, a road trip exploring Ghana’s historical sites and cultural landmarks; the Made in Ghana Rave, showcasing locally produced goods and crafts; the Akwaaba Festival, promoting Ghanaian hospitality and cultural diversity; the Gob3 Festival, celebrating Ghana’s popular beans-and-plantain dish; and Taste 68 @ 68 Food Fair, a unique festival highlighting Ghana’s diverse traditional dishes.
With an exciting lineup of activities, the 2025 Heritage Month promises to be a dynamic celebration of Ghana’s identity, bringing together Ghanaians and visitors to experience the country’s rich cultural tapestry.
