Fidelity Bank Ghana Limited has launched Orange Inspire, a bold new initiative aimed at supporting young creatives through funding, training, and business development.
The programme, operating under the Fidelity Young Entrepreneurs Initiative, includes the establishment of a Cultural and Creative Fund (FCCF) to empower talents in sectors often neglected by traditional financial institutions.
Targeted at men aged 40 and under and women aged 45 and under, FCCF supports those working in areas such as fashion, photography, animation, music, film, content creation, crafts, visual arts, and performance.
The fund offers both grants and concessionary loans to help creatives scale their ideas into sustainable businesses.
The FCCF is structured in two tiers:
Tier I: GH¢450,000 in grants will be awarded to five outstanding creatives, with up to GH¢150,000 each in categories such as Artistic Expression and Creative Storytelling. Twenty other entrepreneurs will also be eligible for loans of up to GHC 200,000 at a 10 per cent interest rate.
Tier II: Offers up to GH¢1 million in concessionary loans to support established creative ventures.
Managing Director of Fidelity Bank Ghana, Julian Kingsley Opuni, highlighted the importance of investing in the creative industry.
“We know the creative sector comes with unique risks, but we also see huge opportunity. We’re not doing this because we have all the answers. We’re doing this because we believe in the talent and potential of Ghanaian creatives. And we want to work with them—and with partners—to build something that lasts,” he emphasised.
Beyond financing, Orange Inspire provides mentorship, incubation support, and infrastructure to help creatives compete both locally and globally.
According to Nana Yaa Afriyie Ofori-Koree, Head of Partnerships, Sustainability, and CSR, the bank is building on past successes such as its GreenTech Innovation Challenge.
“We’ve done this before—last year with our GreenTech Innovation Challenge, where we invested over GH¢1.4 million in young entrepreneurs solving challenges in agriculture. Like that sector, the creative industry has enormous potential but limited support. FCCF is our way of changing that narrative,” she stated.
The fund opens a new chapter for creative entrepreneurship in Ghana, placing value on culture, storytelling, and innovation. Applications for the FCCF are open until 25 May 2025.
