Chief Executive of Innova DDB, Ghana, Joel E. Nettey, has been elected Chairman and World President of the International Advertising Association (IAA).
Joel Nettey who will be the first African to lead the IAA, the global compass for marketing and communications, succeeded Srinivasan Swamy at the Virtual World Board Meeting on 5th October.
Speaking after the election he outlined his plans for the two years ahead and pledged to take steps to ensure the IAA remains the most recognizable, relevant, and impactful marketing and marketing communications.
“We will focus on four key pillars –Creativity & Innovation, Regulatory Issues, Diversity & Inclusion, and Education.”
“Together as a team we will take the steps required to ensure that the IAA remains the most recognizable, relevant, and impactful marketing and marketing communications association across the globe while ensuring that we attract and provide opportunities that engage and nourish the next generation of marketing game-changers,” he stated.
Mr. Nettey has over twenty years of experience as a thoroughbred marketing communications professional, leading, creating, and shaping campaigns for some of the most iconic brands.
He has been Chief Executive of various multinational marketing communications agency affiliates in Ghana including DDB, Saatchi & Saatchi, and Publicis.
He also served as the President for the IAA’s chapter in Ghana, The Advertising Association of Ghana (AAG).
His passion for building relationships and his penchant for achieving extraordinary marketing and communications goals have resulted in the agencies he has led over the years being partners for a myriad of blue-chip companies both multinational and indigenous.
The immediate Past President and the Chairman of Presidents’ Council, Srinivasan Swamy, applauded his successor’s commitment to delivering on what is required.
He said, “I have worked with Joel over the last two years when he was Senior Vice President at IAA. His understanding of the issues at IAA is amazing, as is his commitment level to deliver on what is required.”
“I am sure IAA will flourish over the next two years under his stewardship and I am happy to actively support his initiatives that will build IAA further”.
The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing.
The IAA, with members in over 40 countries, is a one-of-a-kind global partnership comprising advertisers, media, advertising, media companies, and educational institutions.
The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals.
Across an ever-changing marketing landscape, the IAA serves as the global compass dedicated to pointing the industry toward the high-ground of brand loyalty and high brand valuation.